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Free Viral Marketing Methods Increase Traffic And Sales

Don't Dodge The Viral Marketing Bug

Drive Traffic To Your Website Using Viral Marketing

Discover A Powerful Marketing Tactic That Many Are Missing Article Review Body:

Mention the word "viral" and one tends to think infection, illness and disease. However, when referencing our Internet Marketing methods, "viral" is "desirable" and very much a good thing!

So, What is Viral Marketing?

As the name suggests, it FREEs a way of spreading your marketing message from person to person, similar to passing a cold around. You pass on the germ to about five people, who in
turn each pass on the bug to 5 more (5x5=25), who then spread it to another 5 (25x5=125) and so on until after just 8 levels, you reach the staggering figure of 1,953,125.

The classic example of viral marketing is Hotmail, one of the first free Web-based e-mail services. Their strategy was, and still is very simple:

1. Give away free e-mail addresses and services

2. Attach a simple tag at the bottom of every users email message sent: "Get your private, free email at ...."

3. Then stand back while people e-mail to their own network of friends and associates who see the message and sign up for their own free e-mail service, and the cycle continues.

What Makes Marketing Viral?

A viral marketing plan usually has some or all of the following basic elements:

1. Provides a product or service free

2. Makes for easy transfer of the message to others

3. Allows easy growth from small to very large

4. Exploits common motivations and behaviours

5. Uses existing communication networks

6. Utilizes the resources of others

When providing a product or service free, The word Free is the most persuasive word in marketing. Most viral marketing campaigns give away a product or service to gain prospect's interest. Eg. Free e-mail service, free software, free info. etc. Then, when you have their attention, and build their trust, you can sell something related to their target niche. However, if you hit them with a sales pitch first, chances are they wont be as interested.

This has been proven time and time again.

http://www.gotviralwidgets.com

Now, most people have around 5 to 12 people in their close network of friends, family and work colleagues.
On the internet, nearly everyone has email addresses in their contacts list, and favourite websites stored in their web browser. Utilise this fact in your marketing campaign. For example, when you give away a free product, ask the recipient to provide the email addresses of others who may be interested.

Many viral marketing websites now provide a friendly "Tell a Friend" feature which makes letting your contacts know that much easier.

Viral marketing has come a long way since the day of Hotmail. Today, most viral marketing websites take hold extremely well, and benefit all parties involved. Everyone wants to take part in something that is catching on like wildfire, and especially when it proves to be rewarding for all involved.

A great viral marketing website or service should be used as a way of building customers, and driving traffic to your website. It's simply a win/win situation for everyone!

Viral marketing costs very little, in fact if you go to the right places, it can be free. Given that, and thehuge potential for increased profits with less effort, your marketing campaigns should always involve viral marketing so your prospects catch the bug!

Hans R.Brand
Marketing Agent
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About the Authors: Jullieanne Matheson & Eva Browne-Paterson run Ezines-R-Us.com, a company that brings advertisers and ezine publishers together for mutual benefit. Find out how
they utilize viral marketing for the maximum benefit here: http://www.gotviralwidgets.com

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